AI Insights

All you have to know about our extra AI Insights!

Waleria Pągowska avatar
Written by Waleria Pągowska
Updated over a week ago

By now, you have probably heard the "AI-driven" phrase more than you wanted, right?

But still, AI gives us so many possibilities that it is hard to come up with one definition, so to understand the topic of AI Insights better, read this article...

... or watch our CEO explaining it all!

What are AI Insights?

AI Insights provides valuable insights and analysis based on processed data. In the Brand24 case it includes charts, metrics, trend analysis, and recommendations to help businesses make informed decisions and improve their strategies.

Why do I need AI Insights?

With AI Insights, businesses can leverage the power of machine learning algorithms to process vast amounts of data quickly and efficiently. Additionally, it automatically links mentions with metrics that you see on reports. This can save time and resources that would otherwise be spent on manual analysis. The reports can provide a comprehensive view of metrics, such as reach, mentions, and sentiment, allowing businesses to gauge their brand's performance and customer perception.

That is why we are so thrilled to introduce our AI Insights, hoping it will boost your and your company's performance :D

Note: Please remember that it is still a Beta Feature and we are constantly working on improving its performance. But it may happen that the data that you are provided with can be somehow misleading. If that's the case, notify us and we will do everything in our power to fix the problem :)

Brand24 AI Insights: What's inside?

  • Insights

The inclusion of eye-opening insights adds another layer of value to these reports. By identifying patterns and correlations in the data, AI algorithms can highlight emerging customer preferences and potential opportunities. This information can guide businesses in refining their strategies, improving products or services, and staying ahead of the competition.

  • Trends

AI algorithms excel at identifying patterns and correlations in large datasets, which allows them to uncover emerging trends that may not be immediately apparent to us, people.

That is why AI Inisghts are a great help in identifying new trends, allowing marketers to pursue a more future-oriented business approach. It also allows one to be the first to notice what is becoming popular and join the discussion before competitors. And who wouldn't like to be a trendsetter?

  • Recommendations

Recommendations offered by AI Insights can act as a catalyst for innovation. By leveraging machine learning algorithms' ability to identify patterns and make predictions, businesses can receive tailored suggestions on how to enhance their products, optimize marketing campaigns, or streamline their operations. These recommendations can serve as a springboard for creative thinking and spark new ideas that might not have been considered otherwise.

  • Additional metrics

We also included a snippet of some KPIs like the number of mentions, their reach, and sentiment. It can help gain a better understanding of insights provided in AI Insights.

Where to find AI Insights?

AI Insights are available for all of our Pro and Enterprise customers! If you are already one of them, you will receive the report every Monday via your registered e-mail.

You can also find them in your Brand24 panel in Lab24 tab.

And if you are not our client yet... there is only one question left to be asked: What are you waiting for?! Get your awesome AI Insights now:

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