Once you set up a monitoring project, you’ll be able to track a hashtag or any other keyword and see its performance on the graph in the top section of Mention center. You’ll be able to track all the trends related to the hashtag, with all the spikes and dips in the frequency of mentions.

You can filter the results according to specific sources, for example Twitter mentions only. You can tweak the time frame according to your needs and analyze the number of mentions, estimated social media reach, as well as interactions such as likes, shares, and comments for the monitored keyword. Thanks to the Influence Score filter, you can easily spot opportunities coming from interactions with high-profile authors.

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