Once you set up a monitoring project, you can track a hashtag or any other keyword and see its performance on the graph in the top section of the Mention center. You’ll be able to track all the trends related to the hashtag, with all the spikes and dips in the frequency of mentions.

You can filter the results according to specific sources, for example, Twitter mentions only. You can tweak the time frame according to your needs and analyze the number of mentions, estimated social media reach, and interactions such as likes, shares, and comments for the monitored keyword. Thanks to the Influence Score filter, you can easily spot opportunities coming from interactions with high-profile authors.

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at help@brand24.com or send us a message using the chat box on the bottom-right side of your dashboard.

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