Estimated Social Media Reach is our own algorithm similar to Impressions - this is the estimated number of people who could have seen mentions that contain your monitored keywords on social media. We base this number on four things, such as:
the number of people who are using your monitored keyword on social media,
the number of followers, subscribers, or friends they have,
the number of interactions (likes, comments, and shares) under collected posts,
and the Visibility Percentage for the selected social network, which says how many of them (followers, subscribers, or friends) actually see those posts on average.
ESMR can be found in the Analysis tab:
We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at email@example.com or send us a message using the chat box on the bottom-right side of your dashboard.