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Influencer Score

What is Influencer Score, where it is and how we calculate it.

Updated over a week ago

What is Influencer Score?

The Influencer Score is our custom metric that helps you identify which source or author has the most influence on social media or the web. A higher score indicates greater popularity and impact!

Where to find Influencer Score?

You can find the Influencer Score in:

  • Mentions tab (in each mention and as a filter)

  • Sources tab

  • Influencers tab

How is Influencer Score calculated?

The Influencer Score is calculated based on several factors, such as:

  • the number of visits to a website

  • the number of followers on social media.

The more people who engage with a source, the higher its influence and, therefore, its Influencer Score.


We hope you found this article helpful! If you have any more questions or need assistance, feel free to reach out. You can email us at help@brand24.com or send a message through the chat box in the bottom-right corner of your dashboard.

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