Non-Social Media Reach is our own algorithm similar to Estimated Social Media Reach, but only applies to sources beyond Social Media. It is an estimated number of contacts/impressions for relevant mentions. We base this number on three parameters:
the number of unique domains which are mentioning your monitored phrases,
the average monthly visits number on a given domain,
the Visibility Ratio which indicates how big the exposure of your monitored keyword(s) was on the given domain (title, URL, content, comment, etc.).
Daily reach will be displayed when you move over the graph. And it changes with every new mention collected.
Long story short - Non-Social Media Reach is an estimate of how many contacts or impressions a post with your keywords had 😁