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What is Non-Social Media Reach?
What is Non-Social Media Reach?

Everything you need to know about Non-Social Media Reach

Daniel Baradziej avatar
Written by Daniel Baradziej
Updated over a week ago

Non-Social Media Reach is our own algorithm similar to Estimated Social Media Reach but only applies to sources beyond Social Media. It is an estimated number of contacts/impressions for relevant mentions. We base this number on three parameters:

  • the number of unique domains which are mentioning your monitored phrases,

  • the average number of monthly visits number on a given domain,

  • the Visibility Ratio, which indicates how big the exposure of your monitored keyword(s) was on the given domain (title, URL, content, comment, etc.).

Long story short - Non-Social Media Reach is an estimate of how many contacts or impressions a post with your keywords had 😁

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