What is Comparison Tab?

Everything you need to know about the Comparison Tab.

Waleria Pągowska avatar
Written by Waleria Pągowska
Updated over a week ago

We understand that, as a brand, you're consistently managing a range of responsibilities – from interacting with social mentions to unraveling intricate marketing data. Amidst this dynamic environment, monitoring your competitors' tactics can sometimes be overlooked. This is precisely where the enhanced Comparison Tab comes into play!

What's inside?

Date Range

Easily compare different periods by choosing a range of Days, Weeks, or Months, or customize it to your liking.


You can pick and choose the specific things you want to compare. You can focus only on certain social media platforms or important indicators using filters. Plus, all the filter options you used to find in the Mention tab are now available in the Comparison tab!

Overview Table

See important numbers side by side quickly:

  • Total mentions

  • Social media mentions

  • Non-social media mentions

  • Positive mentions

  • Negative mentions

  • Social media reach

  • Non-social media reach

  • Presence score

  • Current presence score

  • AVE

  • User-generated content

Brand24 screenshot

Mentions Chart

The chart in the Comparison Tab shows how often different brands or projects are mentioned. This chart helps you understand which brands or projects are being talked about more on different platforms and times.

Reach Chart

For each project you compare, the reach chart (based on the audience size of the source) shows how much visibility and influence it has with its target audience. This helps you see which project is reaching more people.

Sentiment Charts

The sentiment charts in the Comparison Tab show whether discussions about different projects are positive, negative, or neutral. These charts visually show the overall mood and opinions related to each project.

Categories Share Chart

The categories share chart visually presents where brand discussions happen across various communication channels for each compared brand or project. This chart highlights which communication channels are more important for different discussions.

Why is it helpful?

The comparison tab makes it easier to get insights from the performance of different brands/hashtags/mentions. Here are a few use cases that you may find useful:

  1. Performance Benchmarking: By comparing multiple projects within Brand24, you can assess the social media performance of different brands, products, or campaigns side by side. This helps you identify which projects are resonating better with the audience and gain insights into factors contributing to their success.

  2. Strategic Insights: Analyzing and comparing projects allows you to uncover patterns, trends, and audience preferences across different initiatives. This information helps in refining your marketing strategies and making data-driven decisions for future campaigns.

  3. Competitor Analysis: Comparing your projects with those of competitors provides a clear view of where your brand stands in the market. You can gauge the effectiveness of your campaigns relative to your competitors and identify areas for improvement or differentiation.

  4. Resource Allocation: By comparing the results of various projects, you can allocate resources more efficiently. You can focus on projects that yield better engagement, sentiment, or ROI, optimizing your efforts for maximum impact.

  5. ROI Measurement: Comparing projects helps you quantify the return on investment for each campaign. You can assess which projects generated higher levels of brand awareness, customer engagement, or conversions, enabling you to allocate budget more effectively in the future.

  6. Campaign Optimization: By analyzing and comparing project data, you can fine-tune your campaigns in real-time. If you notice one project performing better than another, you can adjust your strategies to replicate the success and improve the underperforming campaigns.

  7. Informed Decision-Making: With comparative data at your fingertips, you can make informed decisions about which projects to continue, modify, or discontinue. This helps streamline your marketing efforts and allocate resources based on evidence rather than assumptions.

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at help@brand24.com or send us a message using the chat box on the bottom-right side of your dashboard.

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