What is Comparison Tab?

Everything you need to know about the Comparison Tab.

Waleria Pągowska avatar
Written by Waleria Pągowska
Updated over a week ago

As a brand, we understand that you're consistently managing a range of responsibilities – from interacting with social mentions to unraveling intricate marketing data. Amidst this dynamic environment, monitoring your competitors' tactics can sometimes be overlooked. This is precisely where the enhanced Comparison Tab comes into play!

What's inside?

Here, you can find two different comparison options. One is project comparisons, and the other - is period comparisons. Let's dive more into what each of them can do!

Project Comparison

Date Range

Easily compare different periods by choosing a range of Days, Weeks, or Months, or customize it to your liking.


You can pick and choose the specific things you want to compare. You can focus only on certain social media platforms or important indicators using filters. Plus, all the filter options you used to find in the Mention tab are now available in the Comparison tab!

Overview Table

See important numbers side by side quickly:

  • Total mentions

  • Social media mentions

  • Non-social media mentions

  • Positive mentions

  • Negative mentions

  • Social media reach

  • Non-social media reach

  • Presence score

  • Current presence score

  • AVE

  • User-generated content

Brand24 screenshot

Mentions Chart

The chart in the Comparison Tab shows how often different brands or projects are mentioned. This chart helps you understand which brands or projects are being talked about more on different platforms and times.

Reach Chart

For each project you compare, the reach chart (based on the audience size of the source) shows how much visibility and influence it has with its target audience. This helps you see which project is reaching more people.

Sentiment Charts

The sentiment charts in the Comparison Tab show whether discussions about different projects are positive, negative, or neutral. These charts visually show the overall mood and opinions related to each project.

Categories Share Chart

The categories share chart visually presents where brand discussions happen across various communication channels for each compared brand or project. This chart highlights which communication channels are more important for different discussions.

Why is it helpful?

The comparison tab makes getting insights from the performance of different brands/hashtags/mentions easier. Here are a few use cases that you may find useful:

  1. Performance Benchmarking: By comparing multiple projects within Brand24, you can assess the social media performance of different brands, products, or campaigns side by side. This helps you identify which projects resonate better with the audience and gain insights into factors contributing to their success.

  2. Strategic Insights: Analyzing and comparing projects allows you to uncover patterns, trends, and audience preferences across different initiatives. This information helps refine your marketing strategies and make data-driven decisions for future campaigns.

  3. Competitor Analysis: Comparing your projects with competitors provides a clear view of your brand's stand in the market. You can gauge the effectiveness of your campaigns relative to your competitors and identify areas for improvement or differentiation.

  4. Resource Allocation: By comparing the results of various projects, you can allocate resources more efficiently. You can focus on projects that yield better engagement, sentiment, or ROI, optimizing your efforts for maximum impact.

  5. ROI Measurement: Comparing projects helps you quantify the return on investment for each campaign. You can assess which projects generated higher levels of brand awareness, customer engagement, or conversions, enabling you to allocate budget more effectively in the future.

  6. Campaign Optimization: You can fine-tune your campaigns in real time by analyzing and comparing project data. If you notice one project performing better than another, you can adjust your strategies to replicate the success and improve the underperforming campaigns.

  7. Informed Decision-Making: With comparative data at your fingertips, you can make informed decisions about which projects to continue, modify, or discontinue. This helps streamline your marketing efforts and allocate resources based on evidence rather than assumptions.

Period Comparison

Period comparison allows you to analyze and contrast your brand's data over different time periods, providing valuable insights into your online presence and performance evolution.

Analyzing time periods with Brand24 is effortless, owing to its intuitive interface and robust analytical features.

  1. To initiate the process, just navigate to the Comparison section within the platform.

  2. Next, choose the specific timeframes or periods you want to evaluate, whether it's daily, weekly, monthly, or even custom intervals.

  3. Once you've specified your preferred comparison periods, Brand24 will promptly generate a comprehensive summary of data trends for those selected timeframes.

Key Aspects of Period Comparison

Date Range Selection: You can opt for specific time intervals for examination, such as days, weeks, months, or even years, depending on your requirements. This enables you to juxtapose data from different periods to assess changes.

Overview: This feature summarizes your brand or keyword's performance during the chosen timeframes. It furnishes crucial metrics like mentions, reach, and sentiment trends, offering a quick insight into whether things are improving or deteriorating.

Mentions: It discloses how frequently your brand or keyword was referenced within the selected time segments. Furthermore, it offers insights into the sources and platforms where these mentions originate, helping you gauge the extent of online discussions about your brand and its locations.

Reach: Reach metrics offer an estimate of the potential audience exposed to your brand or keyword mentions during the specified time periods. This includes statistics on the number of people reached and how frequently your content was viewed. It aids in evaluating the online impact of your brand and the effectiveness of your outreach efforts.

Sentiment: Sentiment analysis assesses whether mentions are positive, negative, or neutral and tracks how this sentiment evolves over time. This assists in comprehending public perceptions about your brand or keyword, enabling you to monitor shifts in sentiment and take appropriate actions.

Categories Share: This feature identifies the prevalent topics or categories in discussions about your brand or keyword. It offers insights into what people are primarily discussing, facilitating data-driven decisions for content creation, product development, and marketing strategies aligned with your audience's interests.

Why do you need it?

Here are a few use cases just from the top of my head:

  1. Marketing Campaign Assessment: Period comparison helps assess the effectiveness of marketing campaigns, enabling resource allocation for maximum impact.

  2. Product Launch Evaluation: It aids in measuring the before-and-after impact of product launches, facilitating improved launch strategies.

  3. Competitor Analysis: Period comparison provides insights into how competitors' online presence and sentiment change over time, helping businesses identify opportunities and threats.

  4. Social Media Strategy Optimization: It assists in determining the best times for content posting on social media, maximizing audience reach and engagement.

  5. Reputation Management: By tracking sentiment trends, period comparison helps detect and manage reputation issues before they escalate.

Quite useful, right?

We hope this article has been useful to you! If you have any further questions or need help, please don't hesitate to get in touch. You can reach us via email at help@brand24.com or send us a message using the chat box on the bottom-right side of your dashboard.

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